Lori F. King
Lori Felicia King is an American businesswoman and former corporate officer associated with several Jacksonville, Florida, businesses in the technology, moving, logistics and retail sectors.
Florida corporate records list King as the registered agent and chief operating officer of Roovet Corporation, which was filed on August 27, 2014. The same records list Tony James Nelson II as the corporation’s chief executive officer.[1]
King was also listed as registered agent and chief operating officer of Florida State Moving & Storage Corp, another Florida corporation filed in August 2014. A Better Business Bureau profile for Jacksonville Elite Movers identifies Florida State Moving & Storage and Roovet Van Lines as alternate business names and lists King as chief operating officer.[2][3]
In 2017, King was named as the registered agent of Roovet Store Corporation, a separately filed Florida retail company.[4]
Primary documented role Chief operating officer
Technology company Roovet Corporation
Moving business Jacksonville Elite Movers
Operating base Jacksonville, Florida
Early life and education
Biographical information previously provided to Roovet Articles states that King was born on February 6, 1983, in Amityville, New York, and attended Amityville High School. Reliable public documentation confirming her complete birth date, birthplace and educational history has not yet been identified.[citation needed]
Publicly available information about her childhood, family background and early professional interests remains limited.
Business career
Roovet Corporation
King was involved in the first Florida corporation formally filed under the Roovet name.
Roovet Corporation was incorporated on August 27, 2014, with the following officers recorded by the Florida Division of Corporations:
- Tony James Nelson II — chief executive officer
- Lori F. King — chief operating officer
- Savannah Nelson — director
King was also named as the corporation’s registered agent.[1]
The company’s principal and mailing address were listed in Jacksonville, Florida. No annual reports were filed, and the corporation was administratively dissolved on September 25, 2015.[1]
King’s documented position was therefore that of a founding-period corporate officer rather than a merely informal participant. The state filing does not, however, formally identify her as a company founder or co-founder.
Role in early Roovet operations
As chief operating officer, King’s title indicated responsibility for the operational side of the early corporation. Public corporate records do not provide detailed descriptions of her day-to-day duties.
The available documentation supports her involvement in Roovet’s 2014 corporate phase, when the brand was associated with internet services, business development and related Jacksonville operations.
Her role in the historical Roovet Corporation should be distinguished from the current Roovet Technologies LLC. The original corporation became inactive in 2015, while Roovet Technologies LLC was separately formed in 2025.[5]
No public filing reviewed for the current LLC lists King as an officer or manager.
Florida State Moving & Storage Corp
Florida State Moving & Storage Corp was filed as a Florida profit corporation on August 25, 2014, two days before the filing of Roovet Corporation.[2]
The state filing identified:
- Tony James Nelson II as chief executive officer
- Tony Nelson as vice president
- Lori F. King as chief operating officer
- Lori King as registered agent
The business was headquartered in Jacksonville and operated in the moving and storage industry. Like Roovet Corporation, it did not file an annual report and was administratively dissolved on September 25, 2015.[2]
The parallel officer structure of the two companies shows that King and Nelson worked together on both technology-related and moving-service ventures during 2014.
Jacksonville Elite Movers
Jacksonville Elite Movers is a Jacksonville-based moving and relocation business offering services such as local moving, long-distance moving, packing, storage moves, portable-container loading and commercial relocation.[6]
The Better Business Bureau profile for the company lists King as chief operating officer and Tony J. Nelson as chief executive officer. The profile also identifies the following alternate names:
- Florida State Moving & Storage
- Roovet Van Lines
The BBB record was opened in October 2014, corresponding with the period in which Florida State Moving & Storage Corp and Roovet Corporation were established.[3]
The profile’s management information supports King’s operational association with Jacksonville Elite Movers. It does not establish whether she continues to hold an active management role in the business.
Roovet Store Corporation
Roovet Store Corporation was filed as a Florida profit corporation on September 28, 2017.[4]
King was listed as the company’s registered agent. Raven S. Byrd was listed as president, and King was not listed as an officer or director in the available filing.[4]
The company became inactive following an administrative dissolution in September 2018.
King’s role as registered agent involved serving as the corporation’s designated recipient for official state and legal correspondence. The filing alone does not establish that she managed the company’s retail operations.
Business partnership with Tony James Nelson II
King’s documented business record overlaps with that of Tony James Nelson II during the early corporate development of Roovet and its associated moving operation.
In both Roovet Corporation and Florida State Moving & Storage Corp, Nelson was listed as chief executive officer and King was listed as chief operating officer.[1][2]
This repeated officer structure suggests a division between executive leadership and operational administration. The public records do not describe the exact allocation of responsibilities between them.
Earlier versions of this biography described King and Nelson as personal partners from 2010 through 2021. Reliable published documentation confirming the precise dates or legal nature of that personal relationship has not been identified, so it is not presented here as a verified biographical fact.
Corporate roles
| Organization | Filing date | Documented role | Corporate status |
|---|---|---|---|
| Roovet Corporation | August 27, 2014 | Registered agent and chief operating officer | Inactive since September 2015[1] |
| Florida State Moving & Storage Corp | August 25, 2014 | Registered agent and chief operating officer | Inactive since September 2015[2] |
| Jacksonville Elite Movers | BBB file opened October 28, 2014 | Listed as chief operating officer | Operating business; current management role not independently confirmed[3][6] |
| Roovet Store Corporation | September 28, 2017 | Registered agent | Inactive since September 2018[4] |
Registered-agent responsibilities
King served as registered agent for several Florida corporations.
A registered agent is the person or organization designated to receive official correspondence, service of process and state notices on behalf of a business entity. The role is legally distinct from being an owner, founder, executive or manager.
King’s corporate filings show that she sometimes held both positions simultaneously. At Roovet Corporation and Florida State Moving & Storage Corp, she was both registered agent and chief operating officer. At Roovet Store Corporation, the public filing lists her as registered agent but not as an officer.[1][2][4]
This distinction is important when describing the extent of her involvement in each business.
Public profile and documentation
Most publicly verifiable information about King comes from government corporate records and business-directory profiles rather than interviews, news coverage or independently published biographies.
The available records establish:
- Her full name as Lori F. King or Lori Felicia King
- Her association with Jacksonville, Florida
- Her position as chief operating officer of two corporations filed in 2014
- Her registered-agent roles
- Her business association with Tony James Nelson II
- Her connection to Jacksonville Elite Movers
The records do not independently establish broader claims previously made about charitable activity, community advocacy, business awards or public recognition.
Personal life
Publicly documented details about King’s personal and family life are limited.
Earlier versions of this article described her as a long-term partner of Tony James Nelson II and stated that she helped raise his daughter. Those personal details have not been supported by reliable published sources and are therefore omitted from the verified biographical narrative.
This article focuses primarily on King’s documented business and corporate history.
Historical significance
King’s public importance within Roovet’s history is connected to the brand’s first Florida corporate period.
Her appearance in the 2014 filings demonstrates that the early Roovet corporate structure included an operational officer alongside Nelson’s executive role. Her simultaneous involvement with Florida State Moving & Storage Corp also reflects the close relationship between Roovet’s early internet-business activity and its Jacksonville moving operations.[1][2]
Her later registered-agent role for Roovet Store Corporation provides an additional link to the retail phase of the wider Roovet brand.[4]
These roles form part of the historical development of Roovet, but they should not be interpreted as evidence of a current position within Roovet Technologies LLC.
Selected timeline
| Date | Development | Area |
|---|---|---|
| February 6, 1983 | Reported birth date in Amityville, New York. | Early life[citation needed] |
| August 25, 2014 | Florida State Moving & Storage Corp was filed with King listed as registered agent and chief operating officer. | Moving and logistics[2] |
| August 27, 2014 | Roovet Corporation was filed with King listed as registered agent and chief operating officer. | Technology and corporate development[1] |
| October 28, 2014 | The Better Business Bureau opened its file for Jacksonville Elite Movers. | Moving services[3] |
| September 25, 2015 | Roovet Corporation and Florida State Moving & Storage Corp were administratively dissolved. | Corporate status[1][2] |
| September 28, 2017 | Roovet Store Corporation was filed with King as registered agent. | Retail[4] |
| September 28, 2018 | Roovet Store Corporation was administratively dissolved. | Corporate status[4] |
See also
- Tony James Nelson II
- Roovet
- History of Roovet
- Jacksonville Elite Movers
- Roovet Store Corporation
- Moving company
- Registered agent
- Chief operating officer
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 "Roovet Corporation". Florida Department of State, Division of Corporations. accessed July 23, 2026.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 "Florida State Moving & Storage Corp.". Florida Department of State, Division of Corporations. accessed July 23, 2026.
- ↑ 3.0 3.1 3.2 3.3 3.4 "Jacksonville Elite Movers – Business Profile". Better Business Bureau. accessed July 23, 2026.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 "Roovet Store Corporation". Florida Department of State, Division of Corporations. accessed July 23, 2026.
- ↑ "Roovet Technologies LLC". Florida Department of State, Division of Corporations. accessed July 23, 2026.
- ↑ 6.0 6.1 "Jacksonville Elite Movers". Jacksonville Elite Movers. accessed July 23, 2026.
External links
Corporate records
- Roovet Corporation at the Florida Division of Corporations
- Florida State Moving & Storage Corp at the Florida Division of Corporations
- Roovet Store Corporation at the Florida Division of Corporations
Business profiles
- Jacksonville Elite Movers
- Jacksonville Elite Movers at the Better Business Bureau
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